SHI XI: ORIGINS OF SIMPLIFIED CHINESE

Mandarin Chinese is often mislabeled as being impossible to learn. Shi Xi challenges this misconception by tracing the evolution of Mandarin from its complex origins to today‚Äôs simplified version. Shi Xi lives across mediums: print, tablet, and web. The oversize print version of Shi Xi breaks Chinese characters down into their pictographic state. The tablet and website versions allow users to practice writing characters with their finger or mouse, record their pronunciation, and construct basic Chinese sentences.  

Art Direction: Scott Laserow
Photography: Austen Michael Hart

 

Print Design
Tablet Publication
Web Design

THE BOOK

The oversize Shi Xi book is 11" x 17", printed on Japanese kozo paper, and hand-bound. Transparent overlays printed on rice paper better illustrate the origins of simplified Chinese characters.

TABLET APPLICATION

The Shi Xi iPad application takes advantage of the tablet's touch capabilities by allowing users to use their fingertips to practice writing Chinese characters. Additionally, users can listen to correct pronounciations of Chinese words and phrases, record themselves practicing, and hear the recording back to improve.

WEBSITE DESIGN

The Shi Xi website provides users with a preview of the book and tablet application, and gives them an opportunity to purchase the products. The website is fully responsive.